Forbidden Fruits

Forbidden Fruits — Nootropics Brand

Branding & Packaging design

Check out the site here.

Branding, Packaging & Web Design Concept

Forbidden Fruits is a modern nootropics brand designed to stand out in a saturated wellness market by blending cognitive enhancement with bold, rebellious identity. The goal was to move away from the sterile, clinical aesthetic common in the industry and instead create a brand that feels intriguing, premium, and slightly provocative.

Image of occult yoga website with examples of tallys and pricing.

Concept & Direction

The core idea behind Forbidden Fruits revolves around temptation and enhancement — tapping into the metaphor of “forbidden knowledge” and elevated mental performance. Visually, the brand leans into rich, saturated tones, high contrast, and fruit-inspired elements to create a sensory, almost addictive appeal.

The tone balances luxury and edge, appealing to high-performance individuals, creatives, and entrepreneurs looking for a mental advantage.

Branding

I developed a full visual identity that includes:

A bold, memorable logotype
A deep, vibrant colour palette inspired by exotic fruits
Typography that blends modern clarity with subtle attitude
Art direction that evokes curiosity and indulgence

The branding was designed to feel premium yet disruptive, positioning the product as both a lifestyle statement and a performance tool.

Packaging Design

The packaging extends the brand’s core identity into a physical experience:

Minimal but striking layouts to maximise shelf impact
Strong color blocking to differentiate product variants
Clean information hierarchy for clarity and compliance
Premium finishes to elevate perceived value

Each product feels like a “forbidden object” — something desirable, rare, and powerful.

Outcome

The result is a cohesive brand ecosystem that:

Breaks away from traditional nootropics branding
Appeals to a younger, performance-driven audience
Creates strong visual differentiation both online and offline

got a project in mind? let’s talk tom@avalonstudios.io

or secdule a time to say hello….

Book a call

got a project in mind? let’s talk tom@avalonstudios.io

or secdule a time to say hello….

Book a call