Kate Burntwood Wellness & nutritional coaching
A calming, modern website designed to reflect Kate’s holistic approach to wellness and nutrition. The focus was on clarity, trust, and an intuitive user journey that makes it easy for clients to explore services and get in touch.
Stage 1. Discovery & Brand Direction
The project began with understanding Kate’s values, target audience, and coaching philosophy. The focus was on translating her personal, holistic approach into a clear online presence that feels approachable and authentic.
Stage 2. Structure & User Journey
A simple, intuitive site structure was developed to guide visitors naturally through her story, services, and contact points. Content was organised to reduce overwhelm and support a calm, user-friendly experience.
Stage 3. Visual Design
The visual identity was designed with softness and clarity in mind, using a calming colour palette, generous spacing, and refined typography. The design supports a sense of balance and wellbeing while maintaining a professional, credible feel.
Stage 4. Build & Optimization
The website was built to be fully responsive and easy to navigate across all devices. Key sections such as services and contact forms were optimised to encourage enquiries without feeling sales-driven.
Stage 5. Refinement & Launch
Final refinements focused on tone, layout balance, and visual consistency. Feedback was incorporated to ensure the site felt aligned with Kate’s personality and provided a seamless experience for potential clients.
Outcomes
The final website delivered a calm, professional online presence that supports Kate’s coaching practice and strengthens her personal brand. The site provides a clear, welcoming platform that helps potential clients feel informed, comfortable, and confident in reaching out.
