AVA Plumbing & Heating services
A professional, service-driven website built to establish trust and generate enquiries. The design emphasizes clear navigation, strong calls to action, and a clean layout tailored for local customers.
Stage 1. Discovery & Planning
I worked closely with AVA to understand their services, target customers, and key pain points. The focus was on what homeowners look for when choosing a local trades business: clarity, credibility, and fast contact options.
Stage 2. Structure & User Experience
A simple, conversion-focused site structure was planned, prioritising service pages, clear calls to action, and mobile usability. Navigation was kept minimal to ensure users could find information quickly without friction.
Stage 3. Visual Design
The visual direction was clean and professional, using a practical colour palette and strong typography to communicate trust and reliability. Design choices were intentionally straightforward to align with the brand and industry.
Stage 4. Build & Optimization
The website was built with performance and responsiveness in mind, ensuring fast load times and a seamless experience across devices. Contact forms and call-to-action sections were placed strategically to encourage enquiries.
Stage 5. Review & Refinement
Final revisions focused on polishing content, improving clarity, and refining layout details. Feedback was incorporated to ensure the site felt aligned with the business and easy for customers to use.
Outcomes
The final website delivered a strong, professional online presence for AVA Plumbing & Heating Services. The business gained a clear, trustworthy platform that supports customer enquiries and positions them confidently within their local market.
